Brewskis to Board Rooms: Society Beach Raises Bar for Men’s Fashion

May 24, 2023

By Victoria Ford | on July 26, 2023

MALE CALL: Unique fabrics and pops of neon, muted options and the super-soft ‘burnout’ collared button-down make for the perfect combination of casual and refined, to transition from beach to beachside restaurant or club. (Photos by Jack Reynolds)

Society Beach, the latest addition to the Society brand, opened its doors in June 2019 and has quickly become a go-to destination for fashion-forward individuals seeking unique and high-quality clothing. Owned by MaryAlice Farella, the boutique offers a carefully curated selection of men’s and women’s fashion that combines “super cool style with exceptional quality.”

As Society Beach celebrates its fifth anniversary this year, it continues to redefine men’s summer fashion with a range of exciting trends and designs.

Located in Surf City, Society Beach is nestled in the heart of the vibrant and beach-loving community. Farella’s deep connection to this coastal area allows her to cultivate year-round relationships with clients who have become more than just customers; they are friends. This personal touch and emphasis on building strong connections are what set Society Beach apart.

This summer, Society Beach is taking men’s style to the next level with unique fabrics and pops of neon. Whether you’re looking for beach essentials or professional attire, Society Beach has you covered.

Crisp white pieces, classic navy items and vibrant colors are all part of the collection. The versatility of these garments allows men to seamlessly transition from a day at the beach to a formal event, all while looking effortlessly stylish.

One standout fabric that has become a staple for both beach outings and office wear is the “travel fabric,” made in Italy. This fabric is designed to be lightweight, breathable and resistant to wrinkles, making it ideal for vacationing and hot summer days. Whether you opt for shorts or slacks, the travel fabric ensures that you stay cool and stylish throughout the day. Society Beach offers a variety of muted colors as well as timeless classics to cater to every style preference.

Terry cloth is another must-have fabric this summer, and Society Beach has incorporated it into its collection with shorts, hoodies and polos. This ultra-soft, absorbent material adds a touch of comfort and luxury to your summer wardrobe. Terry cloth pieces will keep you both relaxed and cozy when you’re lounging by the pool or enjoying a seaside stroll.

When it comes to swimwear, Society Beach has relaunched a classic retro icon from Sundek. This Italian brand is renowned for its impeccable fabric quality and eye-catching colors. The perfect board shorts with their super cool multi-stripe details will make you feel like a surfer, even if you’re just dipping your toes in the water. Sundek swimwear “allows you to channel your inner Kelly Slater and make a statement at the beach,” Farella said.

Gone are the days of sloppy beach tees. Society Beach is here to elevate your easy beach style with a favorite: the super-soft burnout button-down with a collar. This versatile piece adds a touch of sophistication to your beach attire, making you the best-dressed individual at Yellow Fin. The burnout fabric gives a subtle and stylish worn-in look, while the collar adds a polished finish. It’s the perfect combination of casual and refined, allowing you to effortlessly transition from the beach to a beachside restaurant or bar.

And for those quick catch-ups with friends over summer cocktails at Joe Pop’s, Society Beach offers iconic LBI and town gear, as well as fun graphic tees. Collaborations with Retro Brand and 47Brand have resulted in a collection that captures the essence of LBI and the coastal lifestyle. With “The Shack,” “The Tide,” “The Ketch” or “Six Miles at Sea,” you’ll find a range of designs that allow you to showcase your love for the beach and the unique culture of Long Beach Island. “You won’t want to leave LBI with just one,” Farella said.

Society Beach is the ultimate shopping destination for all your fashion needs. Its extensive selection of men’s and women’s clothing, combined with a commitment to exceptional quality and customer service, makes Society Beach a must-visit boutique.

Farella’s passion for fashion and her deep connection to Surf City have shaped Society Beach into a unique shopping experience. The team at Society Beach understands that fashion is not just about the clothes you wear, but also about the relationships you build. That’s why they prioritize creating a welcoming and friendly atmosphere where customers become part of the Society Beach family.

From beachwear to business casual attire to iconic LBI gear, Society Beach has it all. From the moment you step into the boutique, you’ll be greeted with personalized attention and expert fashion advice to help you find the perfect pieces for your summer wardrobe.

Ready to unlock your style potential? Experience the Society Beach difference and become part of the fashion-forward community that embraces quality, style and the vibrant spirit of summer.

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